Celebrities, Investments, Technologies

Caifira, LLC  is a boutique advisory firm that brings together the worlds of celebrities, investments, and digital technologies. It was founded in NYC by Rajiv Pant and Alfredo Sandoval. In the digital space, we offer leadership and management expertise in product, design, and engineering (PDE). In the celebrities realm, we bring relationships with athletes, artists, and amazing human beings.

Photograph of Rajiv Pant

© Caifira, LLC. All rights reserved.

Photograph of Rajiv Pant


To learn more about about our advisory work and our relationships in the celebrities, investments, and digital technologies space, please contact us.

Photograph of Alfredo Sandoval

Alfredo Sandoval is a serial entrepreneur and business executive with extensive leadership and operational experience in finance, technology, and sports industries. As founder and CEO of Sandoval Sports LLC, Alfredo cultivates strategic business and investment opportunities for professional athletes and family offices in real estate and technology. He has been doing this by creating networks of senior corporate executives and family offices that provide business opportunities. His formula for bridging the gap between the worlds of business and professional sports enables athletes to enhance their business skills and grow their wealth. Previously, he served as a private wealth manager at J.P. Morgan Securities gaining extensive experience in financial services, providing asset management, banking, lending and consulting services to high and ultra-high-net-worth families, business owners and professional athletes. Alfredo, prides himself at working with some of the world's top professional athletes, corporate executives, family offices and tech investors.


Photograph of Rajiv Pant

Rajiv Pant is a well-respected product, design, and engineering executive. He is a Senior Advisor with McKinsey & Company and also works independently with select other clients via Caifira. He served as Chief Product & Technology Officer of The Wall Street Journal, responsible for Product, Design, and Engineering where he reported jointly to the WSJ editor-in-chief and to Dow Jones corporate. He was then promoted to Deputy CTO of News Corp, parent company of WSJ and several other global brands. Previously, as CTO of The New York Times, Rajiv led the successful development and delivery of dozens of acclaimed mobile and web products over four years. Earlier, he headed up digital technology at Conde Nast for four years, where he managed multiple successful teams including Reddit. His leadership experience includes CTO of Cox Media Group, VP Engineering at Knight Ridder, and roles at startups. He has experience building and supervising small teams to 400+ employees. He received several prestigious awards during his career including being honored as a Young Global Leader by the World Economic Forum in 2014. For more information, see:


We invite you to reach out to us to learn more.

Thank you

We will get back to you soon.